[[titlePersona]] Traits

High Low
Data as
currency
Question
Online
Shopping
Question
Social
Networking
Question
Awareness
of Target
Marketing
Question
Privacy
Management
Question
Mobile
Sophistication
Question
Score on dimensions [[ titlePersona | convertTo : 'plural']] Average user
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What [[ titlePersona | convertTo : 'plural']] think and do

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Who [[ titlePersona | convertTo : 'plural']] are

  • [[ personasModel[0].mapInformation[activeTab].brazil ]] Brazil
  • [[ personasModel[0].mapInformation[activeTab].colombia ]] Colombia
  • [[ personasModel[0].mapInformation[activeTab].canada ]] Canada
  • [[ personasModel[0].mapInformation[activeTab].germany ]] Germany
  • [[ personasModel[0].mapInformation[activeTab].india ]] India
  • [[ personasModel[0].mapInformation[activeTab]['south-africa'] ]] South Africa
  • [[ personasModel[0].mapInformation[activeTab].UAE ]] UAE
  • [[ personasModel[0].mapInformation[activeTab]['united-kingdom'] ]] United Kingdom
  • [[ personasModel[0].mapInformation[activeTab].USA ]] United States
[[ titlePersona | convertTo : 'plural' ]] AVERAGE: [[ personasModel[0].mapAverages[activeTab].avg ]] [[ personasModel[0].mapAverages[activeTab].nameavg ]]
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Device Ownership

WHAT TYPE

do [[ titlePersona | convertTo : 'plural']] own?

< Select a Device Select a Device

45%
for average
user

21%
own smart phone

45%
for average
user

21%
own tablet

[[ titlePersona | convertTo : 'plural']] Average user
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Daily access to social networks

Percent who use these sites daily [[ titlePersona | convertTo : 'plural']] Average user
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